Greenfield School Students "Breathe Life" into Cultural Heritage with Innovative Products

Part of the Community Service curriculum, the project aims to encourage young people to engage with traditional cultural products, proposing ideas for their innovation and promotion, not only within Vietnam but also in international markets.

To prepare for the project, seven teams from 11G1 spent nearly two months deeply researching various cultural and traditional products (handicrafts, costumes, architecture, folk games, cuisine, festivals, etc.). They developed concepts, visualized styles, colors, and materials through mood board designs, and finalized product proposals.

During the presentations, the teams confidently showcased fresh ideas, demonstrating creative thinking and an innovative spirit while preserving traditional values. Examples included "Moganic" – bowls, plates, and containers made from areca palm sheaths; "Casezy" – hand-embroidered phone cases; "Ran Ri Fit" – creative fashion from khand ran (traditional checkered scarves); "Mulberry Kicks" – loafers made from dua silk; and "H'mong Sleeve" – laptop sleeves incorporating H'mong hand embroidery art.

Beyond their unique ideas, the students also surprised teachers and the judging panel with the meticulousness of both their presentation and content. The groups demonstrated thorough understanding through detailed research and analysis, identifying customer demographics and needs, and evaluating competitors to gain an objective view of their chosen products.

Judge Pham Thi Thu Phuong, a Project Coordinator at TUVA Communication, offered valuable feedback to help the students refine their ideas. She also highly praised the teams, stating, "Having the opportunity to listen to the students' presentations, I found them to be very intelligent, confident, and full of creative and potential ideas."

Utilizing cultural and traditional elements in products is not just a new trend in creative design; it also helps traditional values reach the public organically. It is hoped that these ideas will not remain mere designs or proposals, but will be further nurtured and developed by the students into practical applications, contributing to the preservation and global dissemination of Vietnamese cultural values.

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